NEW RESEARCH
2026 State of Marketing to Engineers
Where technical buyers turn for answers, and who they trust
Nine years of data on how engineers research, evaluate, and buy. This year’s findings explore AI’s growing role in the buying process, the rising importance of brand, and where technical buyers are really going for information.
Connect with our robust audience of engineers for an efficient, all-in-one marketing solution.
Reach Technical Buyers When It Counts
GlobalSpec helps industrial marketers reach engineers who are actively researching, specifying, and making decisions.
Our platform is built around how technical buyers work. Your brand shows up at the right time, in the right context, to the right audience.
Engineers return to GlobalSpec for the information they trust: product specs, supplier directories, standards, and technical insights. That repeat engagement turns into real marketing performance, creating brand exposure, qualified leads, and measurable ROI.