Demographics

Reach the right audience. Yours.

With GlobalSpec Media Solutions, you’ll connect with the right prospects at the right time. Whether they’re researching product and service options or ready to make a sourcing decision, these are active decision makers with significant purchasing power.

USERS BY TOP INDUSTRY SEGMENTS

Engineering/Tech Design Services	746,000+
General Manufacturing	728,000+
Electronics	560,000+
Consumer Products/Electronics Computers, Systems & Peripherals Semiconductor & Electronic Components	231,000+ 175,000+ 153,000+
Automotive	523,000+
Industrial Machinery/Tools & Equipment	440,000+
Aerospace & Defense	416,000+
Oil & Gas	362,000+
Education	354,000+
Building & Construction	303,000+
Utilities/Energy	282,000+
Chemicals, Plastics & Rubber	239,000+
Communications – Datacom/Wireless	214,000+
Instrumentation & Controls	212,000+
Medical Equipment/Instrumentation	206,000+
Fabricated Metals	188,000+
Government	184,000+
Computer Systems & Peripherals	175,000+
HVAC, Fire Control, Safety	173,000+
Semiconductors & Electric Components	153,000+
Transportation	150,000+
Biotechnology/Pharmaceuticals	144,000+
Food & Beverage	116,000+
Agriculture/Forestry	109,000+
Paper, Print & Textile	106,000+
Other	994,000+

JOB FUNCTION

Engineering	3,200,000+
Design Consulting Process & Production Faculty, Staff, Student Other	1,337,000+ 636,000+ 440,000+ 277,000+ 557,000+
Marketing/Sales	611,000+
Technical Support/Services	599,000+
Manufacturing	552,000+
Purchasing	509,000+
Research & Development	411,000+
General Corporate Management	304,000+
Maintenance/Facilities Management	259,000+
Architect/Builder/Contractor	206,000+
Project Management	152,000+
Quality Assurance	148,000+
All Others	761,000+

REGISTERED USERS BY REGION

America	5,581,000+
EMEA	1,747,000+
APAC	1,657,000+

ROLE GLOBALSPEC USERS PLAY IN THE PURCHASING OF COMPONENTS, EQUIPMENT AND SERVICES

Make purchases directly	26%
Approve requisitions	6%
Specify purchases	34%
Evaluate or recommend purchases	27%
Not involved in purchasing process	7%

Ninety percent of users are involved in the purchasing of components, equipment and services.

ANNUAL AMOUNT OF COMPONENT, EQUIPMENT AND SERVICE SPENDING GLOBALSPEC USER INFLUENCE

More than $200,000	25%
$100,001 – $200,000	15%
$50,001 – $100,000	18%
$10,000 – $50,000	22%
Less than $10,000	15%
None	5%

58% of users influence $50,000 or more in spending; 40% influence more than $100,000

SIZE OF ORGANIZATION

Under 100 employees	42%
100-500 employees	23%
501-1000 employees	15%
1,001 or more employees	20%

SITE STATISTICS

Registered Users (Unduplicated)	8,600,000