GlobalSpec Advertising

Don't Let Trade Show Leads Go to Waste

Turn Your Trade Show Leads Into Validated Buyers

You come home with 200+ leads and no good plan for them — a marketing email blast to a cold list rarely gets opened. VIP does the opposite: we survey every contact directly and send back a set of confirmed buyers, ready for your sales team to call.

How VIP Works

Three steps from booth list to two ready-to-call lead types.

1

Send us your show list

Your trade show contact list, 200-contact minimum.

2

We survey every contact

Each contact gets a tailored questionnaire to confirm project status and timeline.

3

You receive validated buyer leads

Fully detailed and ready for your sales team to call — no minimum on how many we send back.

Program Overview

Here's what happens to the list you send us.

Every trade show sends you home with a list of new contacts — some hot, most cold, none of them confirmed. Send us that list, and our US-based VIP Team runs every contact through a tailored survey, confirming who has an active project and a purchase timeframe before your sales team ever picks up the phone.

Most trade show leads go cold before anyone follows up.
VIP gets ahead of that — every contact surveyed and confirmed while the conversation is still fresh.
Two Lead Types, One Validated List

Every contact is sorted into one of two buckets.

Validated Buyers

Confirmed active project

Confirmed an active project and a purchase timeframe within the next 12 months.

Buyers Requesting Contact

Ready to talk

Responded "yes" when asked if they'd like to speak with a specialist from your sales team.

Ready to turn your trade show leads into booked conversations?

Send us your list and a rep will follow up to get your VIP program started.

Pair It With More

VIP Works Even Better Alongside...

Trade show follow-up is just one way to use VIP. Combine it with Content Marketing and Product Discovery to keep validated buyers coming in even between shows.

See the Full VIP Program ↗
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