Electronica happens every two years. Your buyers don't stop researching.
New first-party research on how engineers actually research and evaluate suppliers between shows — and what it means for staying visible.
Engineers are researching differently.
Every year, GlobalSpec surveys thousands of engineers and technical buyers for the State of Marketing to Engineers report. The 2026 edition, now in its ninth year, shows a clear shift in how — and how often — they research.
Online technical publications have overtaken supplier and vendor sites as engineers' top research destination — for the first time.
of technical buyers use generative AI at some point when evaluating a purchase
how much they trust what that AI tells them
Source: GlobalSpec's 2026 State of Marketing to Engineers report, published with TREW Marketing and Elektor. See the full report
The show is one moment. The research happens all year.
730 days is a long time to disappear.
Engineers meet suppliers, discover products and start conversations.
They return to researching specifications, applications, alternatives and suppliers.
They continue evaluating solutions and narrowing their options.
The goal isn't to replace what happens at Electronica. It's to keep your company in the conversation after the show is over.
Talk to us at Electronica.
GlobalSpec will be at Electronica in Munich. If staying visible between shows is on your list for next year, book time with one of our marketing solutions experts — we'll walk through what year-round visibility would look like for your company, and what the engineers researching your category are actually doing.
Request a meeting
Tell us a little about your company and we'll follow up to find a time that works during the show.
Keep the conversation going after Electronica.
See how GlobalSpec Content Marketing can help your company stay visible during the research happening between shows.
Validate the leads you collect at Electronica.
GlobalSpec's US-based VIP Team surveys the contacts you collected at the show and tells you which ones are real, in-market buyers.