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Industry Trends & Research

Read our latest research.

Optimize your online marketing around the latest insights and intelligence surrounding the industrial marketplace.

2024 STATE OF MARKETING TO ENGINEERS RESEARCH REPORT

Gain a better understanding of how engineers and technical professionals find the information they need to make critical work-related decisions. Download our 2024 State of Marketing to Engineers research report, conducted in partnership with TREW Marketing, for the insight you need to guide your marketing plans in the year ahead.

2023 STATE OF MARKETING TO ENGINEERS

Dive into last year's SMTE research to find even more data about the content and search preferences of Engineers. Download our 2023 State of Marketing to Engineers research report, conducted in partnership with TREW Marketing, for the insight you need to guide your marketing plans in the year ahead.

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