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Don Lesem, IEEE GlobalSpec’s Vice President and Chief Design Offer, recently contributed to eMarketers latest report “Email Marketing Benchmarks 2017: […]
Emerging Technologies Enable Relevancy and Engagement Read More »
GlobalSpec’s own Linda Uslaner, Director of Product Management, was interviewed for eMarketers latest report “Email Marketing Benchmarks 2017: Metrics Steady
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Studies have shown that 70 percent of new business can come from long term leads. To have a high rate
5 Lead Nurturing Staples to Drive Sales Read More »
More than ever, executives are demanding accountability for marketing expenditures. The need to show return on marketing investment (ROMI) often
Four Guidelines for More Effective Marketing Measurement Read More »
Most industrial marketers are familiar with the terms push and pull marketing. Others use the phrases outbound and inbound marketing,
The Two Types of Marketing Essential to Your Success Read More »
By this time of the year, you should have a good idea of how your 2017 marketing plan is performing.
As a marketer, you likely have long-term relationships with many seasoned engineers who are in leadership roles and in a
How to Connect with Younger Engineers Read More »
Through research and direct experience, we’ve learned a lot about the engineering buy cycle. According to the GlobalSpec “Industrial Buy
How to Match Content to Stages of the Buy Cycle Read More »
Establishing your company as a thought leader provides benefits beyond what a marketing or advertising program can deliver on its
Five Essential Thought Leadership Guidelines Read More »
Believe it or not, you’ve been executing your 2017 marketing plan for six months. How’s it going? Whether you’re floundering
Why You Should Take Time for a Mid-Year Marketing Checkup Read More »