Since the beginning of the coronavirus pandemic, people worldwide have experienced the effects of supply issues. Here at GlobalSpec, we were curious about how it has impacted industrial marketers specifically, so we conducted a survey.
How Industrial Marketers are Affected by Supply Chain Issues Read More »
Almost everyone around the world has been impacted by the coronavirus, and engineers are no exception. In the forthcoming “2021 Pulse of Engineering” survey, GlobalSpec asked engineers three key questions about the coronavirus. Here are their responses.
How Has the Coronavirus Impacted Engineers? Read More »
To successfully connect and communicate with your target audience, you must know the habits, mindset, and working conditions of engineers. To this end, many manufacturers invest time and resources into conducting research and building customer personas.
Pulse of Engineering – Part 1 Read More »
The industrial audience uses search tools, email, product directories, supplier websites and other “traditional” digital media for their product research. So, can influencer marketing work for industrial companies?
Can Influencer Marketing Work in the Industrial Sector? Read More »
You can learn a lot surveying your customers and prospects: how satisfied they are, how well your products and services
Ten Tips for Online Customer Surveys Read More »
Buyer personas are like imaginary friends. They’re not real, but they serve a real purpose. Just as imaginary friends can offer companionship and stimulate creative thinking, buyer personas can help you significantly improve the results of your marketing efforts.
Buyer Personas: Much More than Imaginary Friends Read More »
The results of market research can help you prioritize marketing investments, improve products, create more effective content, fend off competitors and more. If you have goals or challenges in any of these areas, you likely want to invest in market research.
Market Research: Why You Need It and How to Use It Read More »
Unless you’ve been hiding under a rock, you’ve heard that engineers and technical professionals rely heavily on content to make
Does Good Content = New Business? Read More »
GlobalSpec’s own Linda Uslaner, Director of Product Management, was interviewed for eMarketers latest report “Email Marketing Benchmarks 2017: Metrics Steady
List Health Practices to Maintain an Engaged Audience Read More »
The results are in! Content Marketing Institute recently released the research report, “Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North
The Story of Content Marketing in Five Statistics Read More »
