How to Master Short-form Marketing Content
Last month, the Maven wrote a post offering tips for writing and producing long-form marketing content, such as white papers […]
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E-Mail Marketing
Ten Tips to Increase Clicks in Your Marketing Emails
Earning a click-thru on a marketing email is a badge of honor. It ranks higher than an email open and
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Will Apple’s Privacy Changes Hurt Email Marketing?
Apple’s recent announcement about protecting users’ privacy has marketers wondering about the implications for their email marketing efforts. Some pundits
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How to Build Trust Via Email – 8 Tips
Here are nine tips for building trust via your email communications.
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How to Create Your Best Email Ever – 9 Tips
Given the current climate, more emails are being sent and inboxes are even more crowded than usual. You have to really stand out in order to get your audience to pay attention.
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Nine Ways to Stretch Your Marketing Dollars
The leading marketing challenge is a lack of marketing resources—in terms of dollars, people and time. It’s up to marketers to find ways to stretch their budget and meet their marketing goals. Here’s what you can do.
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The Fundamentals of a Successful Email Campaign
Always keep the number one rule of email in mind: Relevancy drives engagement. Each of these fundamentals forces you to think about relevancy, with the ultimate goal of increasing engagement.
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How to Maximize the Performance of Your E-Newsletter Campaigns
Consider these best practices when creating your next newsletter advertisement:
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What’s Working Now in Email Marketing
Email is one of the industrial marketer’s top marketing tactics. But there’s also email fatigue setting in among your audience.
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How to Keep Your Email Marketing Lists Sparkling Clean
Maintaining a clean list isn’t a luxury for industrial marketers—it’s a requirement for success. So how do you do it?
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