800.261.2052
How Integrated and Multichannel Marketing Fit Togethe The terms integrated marketing and multichannel marketing are sometimes used interchangeably. It’s easy […]
How Integrated and Multichannel Marketing Fit Together Read More »
We’ll come right out and just say it: if your business isn’t using YouTube as a marketing channel, you probably should be. The just-published report, “2022 State of Marketing to Engineers,” from GlobalSpec and TREW Marketing, shows that 80 percent of engineers say YouTube is valuable to them when seeking information on the latest engineering technologies, industry trends, and products.
Engineers are Embracing YouTube—So Should You Read More »
The cardinal rule in content marketing is to engage your audience quickly. If you don’t, they will click away. It
Video Content that Engineers Value Read More »
Engineers have always found value in webinars as a way to learn and engage with suppliers. The value of webinars
Three Ways to Make Your Webinar Content Rise Above the Competition Read More »
Last month, the Maven wrote a post offering tips for writing and producing long-form marketing content, such as white papers
How to Master Short-form Marketing Content Read More »
Earning a click-thru on a marketing email is a badge of honor. It ranks higher than an email open and
Ten Tips to Increase Clicks in Your Marketing Emails Read More »
Apple’s recent announcement about protecting users’ privacy has marketers wondering about the implications for their email marketing efforts. Some pundits
Will Apple’s Privacy Changes Hurt Email Marketing? Read More »
In sum, a digital heavy approach can give you greater control over your budget and measurement, as well as connect you with prospects in this difficult time.
Why Digital Advertising is Crucial in 2021 Read More »
Your plan was set in place and the marketing machine was humming along, but then uncertainty set in. You suddenly find that external factors you simply cannot control, such as the economy or the impact of the coronavirus, are Your instinct might be to pull back from marketing during difficult times, but this is unlikely to be the best strategy. Cut back and you could lose market share to competitors or you begin to fall behind leading to a downward spiral.
Instead, when faced with external challenges, you need to find ways to adjust your current marketing plan to be more effective. Your mantra should be to “Prepare not panic.” Here are some tips:
Tips for Marketing During Challenging Times Read More »
Manufacturing marketers are taking a more strategic approach with their content marketing and are gaining confidence in communicating complex content.
In addition, many are reporting success with their overall approach to content marketing, according to the research report “Manufacturing Content Marketing 2020: Benchmarks, Budgets and Trends” produced by the Content Marketing Institute and sponsored by IEEE GlobalSpec.
One key area covered in the report is content creation and distribution. Manufacturers were surveyed about their processes, and the results reveal a number of best practices manufacturers should adopt to help improve their content marketing efforts in 2020.
Content Creation and Distribution: 5 Best Practices for 2020 Read More »