Industrial Marketers Planning for 2022 – Part 1
Many industrial marketers are deep into planning for 2022. If you haven’t started yet, now is the time, and we’ve […]
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Marketing Trends
How to Overcome Three Common Content Marketing Challenges
Research from the Content Marketing Institute (CMI) states that 55 percent of content marketers rate their organization’s overall level of
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Recruiting Engineers? Marketing Can Help
The widespread shortage of technical and engineering skills has been exasperated further by the pandemic. Even though some companies have
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Will Apple’s Privacy Changes Hurt Email Marketing?
Apple’s recent announcement about protecting users’ privacy has marketers wondering about the implications for their email marketing efforts. Some pundits
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How the Pandemic Has Impacted Engineers
The pandemic has impacted many professions and industries, including engineers working in the industrial and manufacturing sectors. But engineers have long demonstrated they are a smart and resilient bunch—they have jobs to do and find ways to get them done, pandemic or not.
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Your Most Asked Questions About the State of Marketing to Engineers
Thank you to all who joined GlobalSpec and TREW Marketing for our 2021 State of Marketing to Engineers Research Findings live webinar.
We were not able to answer all of the fantastic questions posed by attendees during our live webinar, but have since tackled them all. We thought you might be interested in reading through the full Q&A, so that you can glean information to help inform your own industrial marketing efforts.
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How Industrial Marketers are Affected by Supply Chain Issues
Since the beginning of the coronavirus pandemic, people worldwide have experienced the effects of supply issues. Here at GlobalSpec, we were curious about how it has impacted industrial marketers specifically, so we conducted a survey.
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How Has the Coronavirus Impacted Engineers?
Almost everyone around the world has been impacted by the coronavirus, and engineers are no exception. In the forthcoming “2021 Pulse of Engineering” survey, GlobalSpec asked engineers three key questions about the coronavirus. Here are their responses.
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Why Marketing is More Important than Ever
The old adage is true: “During good times you should advertise. During bad times you must advertise.”
Sure, that’s easy to say, but may be hard to do if budgets and other resources are being threatened. That’s why companies need to look to marketing innovation and efficiency to see themselves through the economic impact of COVID-19.
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Tips for Marketing During Challenging Times
Your plan was set in place and the marketing machine was humming along, but then uncertainty set in. You suddenly find that external factors you simply cannot control, such as the economy or the impact of the coronavirus, are Your instinct might be to pull back from marketing during difficult times, but this is unlikely to be the best strategy. Cut back and you could lose market share to competitors or you begin to fall behind leading to a downward spiral.
Instead, when faced with external challenges, you need to find ways to adjust your current marketing plan to be more effective. Your mantra should be to “Prepare not panic.” Here are some tips:
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