You might have noticed that a lot more manufacturers are talking about sustainability: both their own sustainability initiatives and how their products and services help customers pursue sustainability efforts.
Sustainable Manufacturing in the 21st Century – Why You Should Be Talking About It Read More »
This dilemma created by a shifting engineering workforce offers marketers an opportunity to become a valuable contributor in helping their customers preserve institutional knowledge.
How To Help Prevent the Engineering Knowledge Drain Read More »
Most industrial marketing and sales professionals know that engineers have moved online to complete much of their buying process.
The Changing Relationship Between Engineers and Sales Reps Read More »
That leaves a significant gap in some companies. Marketers can be a valuable contributor in helping their customers preserve institutional knowledge.
Here’s how:
How Marketers Can Help Prevent Institutional Knowledge Drain Read More »
Almost everyone around the world has been impacted by the coronavirus, and engineers are no exception. In the forthcoming “2021 Pulse of Engineering” survey, GlobalSpec asked engineers three key questions about the coronavirus. Here are their responses.
How Has the Coronavirus Impacted Engineers? Read More »
A prospect could be anywhere in their buy cycle when they first reach out to your company, but few of them are ready to make a purchase decision at that point.
That’s why lead nurturing is so essential to your marketing success. You must be able to keep your prospects interested, encourage them along their buying journey, and pass them off to your sales team when appropriate. That’s lead nurturing in a nutshell.
Lead Nurturing Simplified: 5 Core Principles Read More »
When looking at these findings, a number of differences between electronics engineers and those engineers working in other industries are evident. For manufacturers that market to this sector, the findings should shape how you communicate with this audience.
What Separates Electronics Engineers From Their Peers Read More »
Your goal is to make sure that when engineers move, they take you with them. How can you do this? By making your company so valuable to them that they couldn’t imagine starting a new job without your company as their ally.
How to Keep Up with Engineers on the Move Read More »
It stands to reason that the better you know the mindset and working conditions of your target audience, the better
Secrets of the Engineer’s Work Environment Read More »
Here’s how to help your current and prospective clients by satisfying their need for knowledge.
Engineers Are Facing an Information Shortage – Here’s How You Can Help Read More »
