The report tackles, among other topics, tips for managing email and aligning it with the holistic customer experience. Among their findings:
Email Needs to Align With Your Larger Marketing Goals Read More »
Amber Cooleen, IEEE GlobalSpec’s Senior Director of Audience Development, and Linda Uslaner, Senior Director, Product Management recently contributed to eMarketers latest report “Email Marketing StatPack 2018: Benchmarks and Trends.”
Producing Relevant Emails is Impossible Without Data Read More »
Follow these best practices to create compelling and noticeable e-newsletter advertisements that encourage readers to take action.
Best Practices for E-Newsletter Advertising Read More »
Engineers and technical professionals overwhelmingly find value in work-related emails and e-newsletters from publications and vendors, according to new research
Where to Catch Engineers? In Their Inboxes Read More »
We’ve all heard “facts” about B2B marketing that are based on misconceptions or assumptions. You might have read or heard
Five Marketing Myths Debunked Read More »
Don Lesem, IEEE GlobalSpec’s Vice President and Chief Design Offer, recently contributed to eMarketers latest report “Email Marketing Benchmarks 2017:
Emerging Technologies Enable Relevancy and Engagement Read More »
GlobalSpec’s own Linda Uslaner, Director of Product Management, was interviewed for eMarketers latest report “Email Marketing Benchmarks 2017: Metrics Steady
List Health Practices to Maintain an Engaged Audience Read More »
The results are in! Content Marketing Institute recently released the research report, “Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North
The Story of Content Marketing in Five Statistics Read More »
