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Many companies use the summer months to gear up marketing programs for a second half revenue push. They’re generating new engagement opportunities, nurturing existing leads and creating new content.
Here’s Your Summer Marketing Plan Read More »
The results of market research can help you prioritize marketing investments, improve products, create more effective content, fend off competitors and more. If you have goals or challenges in any of these areas, you likely want to invest in market research.
Market Research: Why You Need It and How to Use It Read More »
When looking at these findings, a number of differences between electronics engineers and those engineers working in other industries are evident. For manufacturers that market to this sector, the findings should shape how you communicate with this audience.
What Separates Electronics Engineers From Their Peers Read More »
The General Data Protection Regulation (GDPR) goes into effect on May 25, 2018.
If you market to, sell to or otherwise engage with companies and individuals in countries impacted by GDPR, it needs to be on your radar. Are you prepared?
Gearing Up for GDPR: 5 Questions to Ask Read More »
Your goal is to make sure that when engineers move, they take you with them. How can you do this? By making your company so valuable to them that they couldn’t imagine starting a new job without your company as their ally.
How to Keep Up with Engineers on the Move Read More »
It stands to reason that the better you know the mindset and working conditions of your target audience, the better
Secrets of the Engineer’s Work Environment Read More »
Here’s how to help your current and prospective clients by satisfying their need for knowledge.
Engineers Are Facing an Information Shortage – Here’s How You Can Help Read More »
Follow these best practices to create compelling and noticeable e-newsletter advertisements that encourage readers to take action.
Best Practices for E-Newsletter Advertising Read More »
Engineers and other technical professionals have more discovery resources at their disposal than ever before. They are exposed to more suppliers in their search for products, services, and information.
That makes your job harder, but you can rise above your competitors. Here’s how.
How to Rise Above Your Competitors Read More »
Case studies are an important asset of almost every industrial marketer’s content portfolio. Potential buyers often read or view customer
Seven Tips to Make Customer Case Studies More Effective Read More »