800.261.2052
Should You Advertise During a Supply Chain Crisis? Many suppliers and manufacturers are confronting significant supply chain challenges. Some are […]
Should You Advertise During a Supply Chain Crisis? Read More »
The $1 trillion Infrastructure Investment and Jobs Act (H.R. 3684) was signed into law on November 15, 2021. The funding
Infrastructure Law Requires Marketing Response Read More »
Most industrial marketers are busy prioritizing their marketing investments for 2022. If you’re behind in getting started, it’s not that
A Simple Approach to Prioritizing Marketing Investments Read More »
Industrial marketers are embracing Account Based Marketing (ABM) to supplement other demand generation strategies. With ABM, marketing and sales teams
An Introduction to Account Based Marketing Read More »
A recent GlobalSpec research report, “Industrial Marketing in 2021,” found that 57 percent of marketers are not planning to attend in-person tradeshows in 2021, despite the fact tradeshows were once one of a marketer’s top strategies.
Are Tradeshows Coming Back in 2021? Read More »
Since the beginning of the coronavirus pandemic, people worldwide have experienced the effects of supply issues. Here at GlobalSpec, we were curious about how it has impacted industrial marketers specifically, so we conducted a survey.
How Industrial Marketers are Affected by Supply Chain Issues Read More »
Whether you already have remote workers or are just discovering the meaning of virtual, here are some tips on how to keep a tight bond between your sales and marketing teams:
How to Maintain Sales & Marketing Alignment When Working Remotely Read More »
Engine misfires reduce gas mileage and performance, and can cause damage to other engine parts, such as oxygen sensors or
Ten Quick Tips for Sales and Marketing Alignment Read More »
The leading marketing challenge is a lack of marketing resources—in terms of dollars, people and time. It’s up to marketers to find ways to stretch their budget and meet their marketing goals. Here’s what you can do.
Nine Ways to Stretch Your Marketing Dollars Read More »
More than ever, executives are demanding accountability for marketing expenditures. The need to show return on marketing investment (ROMI) often
Four Guidelines for More Effective Marketing Measurement Read More »