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Most industrial marketers are busy prioritizing their marketing investments for 2022. If you’re behind in getting started, it’s not that […]
A Simple Approach to Prioritizing Marketing Investments Read More »
Demonstrating Return on Investment (ROI) is challenging for many marketers. Executives are demanding more accountability from marketing: What, exactly, are
Simplify ROI Measurement Read More »
Earning a click-thru on a marketing email is a badge of honor. It ranks higher than an email open and
Ten Tips to Increase Clicks in Your Marketing Emails Read More »
Apple’s recent announcement about protecting users’ privacy has marketers wondering about the implications for their email marketing efforts. Some pundits
Will Apple’s Privacy Changes Hurt Email Marketing? Read More »
One way to help achieve both these goals is to increase your marketing visibility. High visibility leads to high brand awareness, and together they produce a host of benefits, including:
The Benefits of Marketing Visibility Read More »
However, with so much data and so many options, the task of measuring can seem overwhelming. What metrics really matter? Which ones can help you make more informed marketing decisions?
Below is a checklist of meaningful metrics you should be tracking regularly for your programs. Not every metric or measurement will apply to your program. Choose the ones that are relevant to you and use the results to improve your marketing programs.
The Industrial Marketer’s Measurement Checklist Read More »
In the digital age, marketers have a trove of data and a myriad of metrics they can analyze and track to determine if they are fulfilling their mission. There are many ways to determine the results and value of each campaign, as well as the overall marketing program.
The Marketing Metrics That Really Matter Read More »
For our most recent Marketing Maven survey, we wanted to know
more about how industrial marketers handle proving ROI and what
challenges they encounter.
How Industrial Marketers Track ROI Read More »
Increasing your company’s visibility in the marketplace is essential to capture the attention of your target audience. High visibility equates to high brand awareness, and potential customers want to do business with brands they recognize and trust.
How to Increase and Measure Marketing Visibility Read More »
More than ever, executives are demanding accountability for marketing expenditures. The need to show return on marketing investment (ROMI) often
Four Guidelines for More Effective Marketing Measurement Read More »