Eight Ways to Transform Your Technical Content
For some engineers, component specifications and technical details are all they need to make a buying decision. But as purchases […]
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How to Take Advantage of Mobile Trends in the Industrial Sector
While engineers still do the majority of their heavy-lifting work on desktop computers, their mobile usage is increasing, especially for
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Video and the Industrial Marketing Star
Two-thirds of engineers now use YouTube or other video-sharing websites for work-related purposes, as reported in the upcoming “2017 Digital
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Are You Generating the Right Kind of Leads?
For most marketers, generating leads is their number one priority. Without leads, there won’t be many sales, and without sales
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The Story of Content Marketing in Five Statistics
The results are in! Content Marketing Institute recently released the research report, “Manufacturing Content Marketing: 2017 Benchmarks, Budgets, and Trends—North
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Quick Tips to Integrate Your Print and Digital Advertising
If you’re like most industrial marketers, print and digital media can seem like they’re ever at odds, fighting for a
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Native Advertising: How to Do it Right
Although nearly everyone with an internet connection has seen a native ad, not everyone knows what they are. As an
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